Ulf Avrin has a deep understanding of international business operations and a comprehensive background in the telecommunication and IT software businesses, covering product development, services, and distribution.
He has held several senior management positions in global companies such as Ericsson and Microsoft. In addition, driven by his passion to create and grow businesses, organizations, and teams, as CEO he has also led several smaller companies with international customers and operations through their early funding and development stages, including introducing new products to the market.
Ulf has direct hands-on experience of transformations from traditional license business models to Software-as-a-Service.
Pricing is a core element of a company’s business model and Ulf has worked with pricing new innovative offerings, as well as product and service offerings of more mature businesses and he has led business consulting teams advising clients on value based and market driven pricing. He holds an M.Sc. in Engineering Physics from Chalmers University of Technology, Sweden; and an Executive MBA from Warwick Business School, United Kingdom.
For more information, check out Ulf’s LinkedIn profile.